Lead Nurturing

Even Cheap Customers Pay For What They Value

I have two criteria when selecting a place to get my hair cut. The first is price. When it comes to hair I’m cheap. My hair is easy to cut and even my worst haircuts look okay in a couple of weeks.

The second is speed. I won’t wait more than 10 minutes for a haircut. If I see someone waiting, I...

Three Words That Increased Landing Page Conversion by 24%

The other day I walked into the hardware store looking for electrical tape. The helpful woman in the front of the store took me right to tape. The problem was we were in the plumbing isle.

When I pointed this out, she apologized and took me right over to the electrical tape, just one isle over.

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