Your Best Next Step: Lead Follow-up, Nurturing & Engagement
You have invested in getting a lead with lead generation. It seems silly to let it just slip away. Not every lead you get will become a customer, but are you converting all you could?
There are 6 reasons why your good leads don’t become customers:
You are not fast enough.
If you are not responsive prospects will move on.
They don’t understand why they should buy from you.
Your benefits need to be specific to each prospect and clear.
They forget about you.
You are not talking enough.
You bore them.
You’re not speaking their language.
They don’t like you.
They buy what they like from whom they like.
They don’t trust you.
You build or lose trust with every conversation.
Fixing these 6 issues are the beginning of lead engagement, but they are not enough to convert prospects into customers.
To do that you need to be fast, helpful, clear, interesting, relevant, frequent and accessible across multiple media.
You need content.
When prospects have a question you need an answer. When your competitor has misinformed them you need to set them straight. When they get nervous you need to calm them down. Use your experience and insight to anticipate what they will think, fear and want.
Answer every question commonly asked by prospects--in multiple ways
You do this by:
- Addressing every concern, hesitation and fear commonly felt by prospects as they move through their buying process.
- Developing multiple ways to present the benefits your customers enjoy.
- Developing offers that invite prospects to give you contact information and permission.
- Creating content that identifies which segment the prospect belongs to.
- Mapping every conversation to the appropriate buying stage of your prospect.
- Understanding activity and behavior that identifies hot leads.
And now you need to answer questions like:
Where do I find all this content?
How do I use email to reach customers at the right time?
Should I start a blog or use social media?
How can I tell when a lead is ready for a phone call?
Your Best Next Step has services and products that can help you at every step of this process, including:
Contact Us or take our Lead Conversion Diagnostic at the right to find Your Best Next Step to follow-up effectively and convert more prospects into customers.
We don’t know what is the right solution for your business. Only you know what the right answer is. But we can help you find it.
---Your Best Next Step.
