Even Cheap Customers Pay For What They Value

I have two criteria when selecting a place to get my hair cut. The first is price. When it comes to hair I’m cheap. My hair is easy to cut and even my worst haircuts look okay in a couple of weeks.

The second is speed. I won’t wait more than 10 minutes for a haircut. If I see someone waiting, I...

Hiring Someone Always Has Risks

I recently had an email conversation with a business owner in which she said she was having trouble pulling the trigger on a new hire. Here are some of her comments:

“Once I get this person in place, I can grow even more and spend my time running the organization and developing better business. I’m...

The Challenge of Big Ideas & Enthusiasm

One of the things I like about what I do is the wide variety of people I work with. Every day I have the privilege of working with talented and motivated people in a wide range of industries.

In just the last year, I have talked with entrepreneurs who believe they have a shot at contributing significant...

Three Words That Increased Landing Page Conversion by 24%

The other day I walked into the hardware store looking for electrical tape. The helpful woman in the front of the store took me right to tape. The problem was we were in the plumbing isle.

When I pointed this out, she apologized and took me right over to the electrical tape, just one isle over.

...