Lead Generation: Get More Prospects
To grow your business consistently, you need a steady flow of leads or lead generation. This is the most basic function of marketing for any business. But basic doesn’t mean simple. In fact, it is very deceptively not simple.
In principle lead generation is easy:
- Select a group of potential customers.
- Find them and encourage them to buy your product/service, or...
- ...Make it easy for them to find you and they can start the conversation.
- Finish the conversation and they pay you for your product or service!
But you've probably noticed that it's actually very hard.
| I want to... | ...But this is holding me back. |
| Find the right people to talk to. | But where are they? |
| Reach the right people. | I am not interesting them. |
| Avoid repeating myself. | I'm not getting my point across. |
| Do what we have always done. | It's not working anymore. |
| Learn what new media options are. | Are they actually worth it? |
Frustrated?! Confused? You should be! These are problems most businesses face.
The good news is that there are hundreds of marketing options for you to choose from and each is guaranteed by someone to bring you a literal avalanche of leads. You can blog, write an e-book, use Google Ad Words, buy banner ads, optimize your web site for keywords, and on-and-on.
Even better is that each of the hundreds of lead generation activities has multiple implementation and reporting tools. That means you literally have thousands of choices you can make, and more arrive every day.
Overwhelming, isn’t it?
That’s where we come in. We won’t tell you what you need to do. We tell you how to do what you want to do.
Whether you are just getting started or have years of experience, we will help you choose an activity and help you focus on doing the activity well and evaluating the results- setting up your next best step. From better headlines to more back links and improved search engine rankings, we help clients get more leads.
Start by taking a look at resources we’ve developed to help businesses understand the lead generation landscape.
Contact us and we will help you determine what is right for you on your path to lead generation success.
Looking for more? We can help you with ever point in the marketing process:
Turn Leads Into Customers - Lead Engagement
Do Online Better - Online and Social Media Marketing
